Business Strategy: Creating A Competitive Edge

New technologies and innovations have changed how companies differentiate their services and offerings to potential customers. As a business, it’s critical to continuously refine and understand your organization’s competitive edge. After taking this online course, you will be able to define your competitive advantage, define your target market, identify your competition, and practice the strategies for building your competitive edge.

This course defines three steps and strategies business leaders should use to define the company’s competitive edge. Leaders must research the problems customers face, and how their products and services solve those problems. The features and benefits of the products should be analyzed to discover what makes their organization the best choice.

As discussed in the book “The Discipline of Market Leaders” by Michael Treacy and Fred Wiersema, leaders can use one of three strategies to help build a competitive edge: Operational Excellence, Product Leadership, and Customer Intimacy. Using more than one of these strategies can weaken results and resources.

With this training course, leadership teams learn how to research and define how their company can offer products and services to the right people while still being profitable.

   This course is in the Video On Demand format, to read about Video On Demand features click here.

Business leaders

• Introduction
• Define Your Competitive Edge
• Define Your Target Market
• Strategies For Building Your Competitive Edge
• Summary

• Business Cases And ROI In 1 Minute
• Managing Persistent Lateness In 1 Minute
• Managing Your Response In 1 Minute